All prize draw providers will choose a winner in a very similar way. To prove that every step of choosing a winner is legitimate, the actual ‘draw’ should be shown live on social media. Although not not currently a legal requirement, prize draw operators need to be as transparent as possible, and not showing the draw taking place is simply cause for suspicion.
The most popular social media platform for LIVE draws is Facebook. This is the preferred platform for 95% of online raffle providers.
Facebook Live
Facebook is hugely popular for hosting a live stream that shows the process of choosing a winner. Its easy to use and can be customised by the prize draw operator to suit their brand and style.
The process is very similar for most prize draw operators. You will also likely find the following:-
Countdown Clock
The Facebook Live stream will usually start by showing a countdown clock. This will show the time at which the host will go LIVE and begin the process of choosing a winner. This also gives everybody who would like to watch the LIVE draw enough time to join the live feed and it builds the excitement while entrants wait to hear if they have won or not.
Introduction
The LIVE stream host will introduce themselves and remind everyone watching what draws will be taking place and what can be won by the lucky winner.
The host is able to see how many people are watching the LIVE feed and may wait for a certain amount of viewers before they begin the draw. During this time, those who have joined the LIVE feed can interact with the host.
How the Draw will Take Place
Before the draw takes place, it is very common that the host will talk through the process first. They may show the entry list of everybody who has bought a ticket and show how a random ticket number will be chosen. Every element of the draw should be explained in a transparent and easy to understand way.
A Winner is Chosen
When the host is ready, they will begin the process of choosing a winner. The choosing of a number at random should be clearly shown for all to see. When a winning number is chosen they will check the entry list to find the person’s name that matches the ticket number. The winner will be announced and the host will either contact the winner at that precise moment or make contact after the LIVE feed is over.